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23rd June 2017
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Miele introduces 'Taste for Design' consultations
Miele has launched interactive and inspiring 'Taste for Design' consultations, replacing the current 'Let's Do Lunch' programme. Developed for keen foodies planning a new kitchen or updating a current design, the consultations are designed to showcase the signature features of Miele appliances and are available for all kitchen studios and independent retailers to utilise with prospective customers.
Neil Pooley, category manager for Miele GB says: "Our partners have had great success when sending customers on a Let's Do Lunch course; with nine out of 10 orders upgraded. We have designed these new consultations to further grow awareness and demand for our built in cooking range."
There are two courses to choose from; Taste for Design Just Cook and Taste for Design Just Imagine, with both lasting 4.5 hours. Held at the Miele Experience Centre in Abingdon or the Miele London Gallery, both consultations are offered as relaxed, small group sessions with individual attention, allowing attendees to explore the range of cooking appliances available.
On the Taste for Design Just Imagine course, Miele's home economists will demonstrate how its built-in cooking appliances can be used to create delicious dishes with stand-out quality. Attendees will get to sample the precision and accuracy that the cooking appliances offer for temperature, timing, cooking functions and moisture levels with a six-course taster menu. Miele's experts are also on hand to offer product advice and answer questions.
The Taste for Design Just Cook consultation combines demonstrations and hands on participation. It allows attendees to create tempting dishes and discover first-hand how Miele's passion for food and how best to cook it has inspired the development of its appliances. The course will explore low temperature, stress free cooking in the SousChef Food Warming Drawer, the versatility of steam ovens as well as the precision control of an induction hob and much more.
11th September 2015