KBzine: the original kitchen and bathroom industry e-news - since 2002
24th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Success for Grohe Work Smarter Tour 2015
Grohe is celebrating the success of its 2015 Work Smarter Tour for installers, which took place in May and July. Over the two months, the company welcomed 800 industry visitors to its mobile showroom - the Cube - in over 21 locations around the UK, including two major trade shows, Installer 2015 and PHEX.
The tour encouraged installers to get hands on with Grohe's products, allowing them to participate in installation and product training under real life conditions, led by qualified trainers.
The sessions highlighted the advantages of Grohe's Professional range - designed to make life easier for the installer. Visitors were also introduced to the Grohe Smart bonus scheme, with 300 installers signing up throughout the tour. Through the scheme, installers accumulate points called Smarts with every Grohe purchase which can then be spent on attractive rewards from categories such as Work, Multimedia, Living, Garden, Leisure and Accessories.
"We are delighted with the results of the 2015 Work Smarter Tour," says Michael Gray, Grohe UK training manager. "We understand that not all installers are able to take the time out to attend a training session, however through the tour, Grohe took the training to them. It was a great opportunity to meet a wide variety of our customers, and we'd like to thank everyone who came along."
Grohe will be embarking on its Work Smarter Tour 2016 from May, visiting 11 locations around the UK, including Installer 2016 at the Ricoh Arena, Coventry. A key focus of the tour will again be based around imparting professional expertise, aiming to add value to an installer's day-to-day work life.
T: 0871 200 3414
18th December 2015