KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd June 2017
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Utopia appoints marketing director to strengthen brand position
Utopia Furniture Group has appointed Beth Boulton as marketing director to strengthen its brand position in the increasingly competitive bathroom market.
Beth will lead the development and implementation of the overall marketing strategy to consolidate and enhance Utopia's brand-leading position.
She will immediately set to work developing channel strategies to maximise profitable market share for the Midlands-based manufacturer of complete bathroom solutions.
Ian Hall, joint managing director, says: "We are delighted to have Beth on board, we have a fantastic business with superior quality product and Beth will help us crystallise our efforts to strengthen our brand and channel operation."
Beth boasts an extensive marketing career - predominantly in the home improvement industry, including head of marketing & online at Topps Tiles, where she is credited for its repositioning as a home improvement brand as well as the new store look and feel that are currently being rolled out.
Commenting on her new role, Beth says: "I'm excited to join Utopia, it's already a very successful business built on firm foundations and still with lots of further potential which I look forward to unlocking."
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22nd January 2016