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19th May 2017
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Ruth Hinks, UK World Chocolate Master, joins Franke at KBB 2016 – Stand H80/H82
UK World Chocolate Master, Ruth Hinks, will be helping Franke ‘Make it Wonderful’ by crafting stunning chocolate showpieces at Franke’s KBB exhibition stand this year. This will give retailers a first chance to meet Ruth, who will also lead Franke’s ‘More in Store Blooming Great Tea Party’ campaign, now in its third year, in support of Marie Curie.
Franke is reaffirming support for its specialist showroom retailers by bringing together its More in Store initiative with exclusive exhibition offers, sister brands Carron Phoenix and premium tap manufacturer, KWC, all in a brand new stand design that underscores the global Make it Wonderful strategy.
Carron Phoenix will be promoting a reinvigorated programme for its popular Carron Centres with attractive display incentives.
Taking centre stage in a dedicated boiling water tap area will be Franke’s new Omni 4-in-1 tap, which dispenses filtered 100⁰C boiling, filtered cold and mains hot and cold water, all from a single tap mixer. The energy saving and anti-condensation technology featured on Franke’s Maris extractor hoods will also be showcased.
More in Store offers retailers an extensive range of exclusive display and promotional benefits, the most recent addition to the benefits is a ‘no-quibble’ access to Franke spare parts from service agents. Retailers visiting the KBB stand will benefit from exclusive, exhibition-only special offers on extractor hoods and a discount offers on other Franke products.
“This is our first UK exhibition with the Make it Wonderful branding and we want retailers to understand its proposition through their experiences of the Franke, Carron Phoenix and KWC brands,” explains Fiona Bowyer, marketing director at Franke. “We’re excited to be working with Ruth Hinks, World Chocolate Master, as we feel that her renowned reputation for high quality and craftsmanship, combined with the hospitality and all of the other elements on our stand, will allow retailers to experience the Franke brand holistically, rather than merely having a product focus.”
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22nd January 2016