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21st April 2017
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British Ceramic Tile: new ranges plus launch of 'Retailer Club'
British Ceramic Tile's stand was busy throughout the show and we're not surprised, bearing in mind the great new products, inviting roomsets and the launch of an exclusive Retailer Club - all of which went down very well.
Jacques Vermeulen (pictured under a selection of new Ted Baker splashbacks offered by BCT), explained that the Retailer Club will offer an enhanced level of support to selected premium customers through a variety of in-store solutions, print and online marketing materials and incentive and service packages, with the aim being to help retailers drive sales and increase their turnover.
"We're lucky to have been supported by some fantastic independent retailers over the last few years and we felt it was right that we looked for a way of repaying their support," He said. "Our new Retailer Club will offer our premium customers an assortment of ways in which we can support them, from discounts on room lot pricing to assistance with marketing including personalised brochures. There will also be a reward scheme, with points earned for every pound spent.
"We're also inviting a select number of club members to partner with us for National Tiling Week. Launching in April this year, we'll offer club members further discounts and offers throughout the month surrounding National Tile Week, with our own marketing team heavily promoting it across online channels."
Looking around the stand, we learned that British Ceramic Tile has focused on translating iconic Laura Ashley prints into a sophisticated range of floor and wall tiles, which have been added to the existing collection.
The Heritage Collection combines two of Laura Ashley's best selling prints - Mr Jones and Wicker, offering a contemporary grey colour palette of graphite and dove grey, while the White Collection includes three families, each featuring a premium range of white decorative wall tiles and coordinating large format floor tiles.
Two new colourways have also been added to the popular Artisan range. Distinctive due to its traditional, handmade feel, Seaspray and Charcoal are the latest colourways and will add to the existing nine colours of Creamware, Amethyst, Duck Egg, Willow, French Grey, White, Pale Biscuit, Eau de Nil and Cobblestone.
Also launched at the show was British Ceramic Tile's kitchen offer, which brings together existing and new products together into one collection, all designed specifically to work within a kitchen environment. This new collection brings together four ranges under one design umbrella; Impression, Character, Simplicity and Impact will offer kitchen retailers something different, with designs to suit the contemporary, traditional or classic homeowner.
To support the newly expanded Kitchen Range collection, British Ceramic Tile is developing a full suite of merchandising solutions and brochures for kitchen retailers to use in their own showrooms.
Also on the stand were the company's growing porcelain flooring collection and new glass splashbacks including the latest Ted Baker additions, as well as new HD ranges, all of which launch this year.
T: 01626 831391
11th March 2016