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17th November 2017
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Baumatic launches new vantage cooking collection in Milan to coincide with Eurocucina
To coincide with Eurocucina 2016, Italian appliance brand Baumatic held a major launch of its new built-in Vantage Cooking collection at an exclusive event for key UK customers and press. The stylish showcase was held at the Via San Gregorio in Milan and was hosted by Giorgio Lasagni of the Candy Group, Gianfranco Palma, UK CEO of Hoover Candy and Owain Harrison, UK head of sales and marketing Built-in for Hoover Candy Baumatic.
Developed and designed in Italy, The Baumatic Vantage collection combines contemporary aesthetics with fashionable features, which are rich in technology and functionality.
Presented in stainless steel and black glass, core design credentials include oversized rotary controls throughout all ovens and gas hobs, with additional fully touch control induction and a range of touch and rotary control ceramic models to complement.
At the top of the extensive range of 65 litre A rated single ovens is a self-cleaning multifunction pyrolytic version, together with a multifunction oven that both incorporate touch programmers with high-illumination LED displays. Each of the appliances within the Vantage collection feature 5 year parts and two-year labour warranties as standard.
"Baumatic is an Italian fashion brand and it was therefore an ideal opportunity to launch our new Vantage collection in Milan; the heart and home of Italian fashion in the same week as Eurocucina 2016," notes Kelly Penn, UK marketing manager Built-in, Hoover Candy Baumatic.
"We are very excited about our fantastic new built-in range of ovens and hobs, which present an ideal opportunity for our retail partners to upsell the Baumatic brand in terms of additional functionality, whilst at a price level that will always appeal to the fashion and design-led consumer."
22nd April 2016