KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd June 2017
Geberit AquaClean goes on tour for the first time
Leading the way in introducing the very latest shower toilet technology to consumers and raising awareness of the many benefits of cleaning with water among a growing audience, Geberit is taking to the road this Summer on the Geberit AquaClean 'My First Time' tour.
Visiting key destinations throughout the UK, the Geberit My First Time tour will stop off at Edinburgh, Bristol, Manchester, Birmingham and Leeds, with a variety of activities taking place at each stop to encourage people to get on board with this latest bathroom technology in the most innovative of ways.
The showroom is fitted out with working Geberit AquaClean shower toilets, and consumers will be encouraged to try the technology out for themselves and to share their first-time experience via social media, using the hashtag #myfirsttime.
Visitors on board will learn about shower toilets and the many benefits of cleaning with water, with the manufacturer's experienced sales team on hand for the duration.
Throughout the tour Geberit will be partnering with local charities to raise funds for good causes within the community, with each visitor who trials the Geberit AquaClean being given a penny token which Geberit will match with a £1 donation to the chosen charity.
Explaining this clever marketing tool, Sara Johnston, Geberit consumer marketing manager, says: "We are committed to raising awareness of the Geberit AquaClean range in ways that match the level of innovation that can be found within our market-leading shower toilets.
"The tour is an excellent opportunity for us to partner with local charities as part of our commitment to the community, helping to raise much needed funds for good causes.
"The event is part of a fully integrated marketing plan, supported by social media and local radio advertising. It promises to be a busy tour that will really get people talking about Geberit AquaClean and trialling it for the first time."
24th June 2016