KBzine: the original kitchen and bathroom industry e-news - since 2002
22nd September 2017
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Utopia creates a stir
With the new Roseberry collection of painted timber bathroom furniture, leading manufacturer Utopia Bathrooms has brought something genuinely different to the market. It has developed a unique range that is packed with choice and inspiring design ideas and one that has universal appeal, at home in any style of property.
The culmination of months of intensive product development to ensure a perfect finish, the Roseberry painted timber range is a mix of fitted, freestanding and modular options. The key to its appeal is a classic raised and fielded door style made from solid timber.
Colour choice, new sanitaryware, luxury baths, tiles and accessories harmonise with the furniture to offer both retailers and consumers a wealth of creative possibilities. The furniture is available in Cotton White, Clotted Cream, Dove Grey, Blue Lagoon, Peacock Blue and London Grey - subtle shades that meet the current trend for understated elegance.
With painted timber furniture currently accounting for around 10% of the bathroom furniture market, a figure that is predicted to double over the next year, Utopia considers there is massive potential for this versatile, carefully targeted premium range. All of the furniture is sprayed in house at Utopia, ?using sophisticated new machinery that guarantees a high level, top quality finish. The specially formulated paint offers the required durability and resilience to withstand the increased moisture and humidity levels in the bathroom.
Utopia's Marketing Director Beth Boulton says that the launch of Roseberry is an exciting opportunity for the company and its retail customers: "Roseberry is designed to be a modern interpretation of classic painted timber and we have taken great care to ensure it is a truly versatile range, suiting all bathroom styles from contemporary to traditional. As our imagery demonstrates, Roseberry lends itself to a wide variety of popular bathroom looks from modern industrial through to period splendour.
"We've incorporated many new and original features in the range, including ornate mirrors, decorative cornice and pilasters, and a variety of new base and wall units so that a bespoke effect can be created to match both the consumer's taste and their bathroom size and layout."
Roseberry is a complete design concept so Utopia is offering a number of complementary elements such as the traditionally-styled Monet sanitaryware, beautiful new brassware, an elegant free-standing bath which can be painted to match or contrast with the furniture, and authentic handles.
Also available to complement Roseberry is a carefully selected new tile collection ranging from concrete and brick for the industrial look through to patterned, decorative and wood grain effects.?
A dedicated brochure demonstrating the creative potential of Roseberry through a series of sumptuous images is available to support the launch alongwith attractive display deals and eye-catching point of sale material for in-store impact.
T: 01902 406402
2nd September 2016