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24th March 2017
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Hib Novum furniture collection gets a new look
HiB is continuing in its rapid expansion plans with the launch of the newly rebranded and refreshed HiB Novum furniture collection.
Following a successful corporate rebrand this January, the business's popular bathroom furniture brand, Novum, will now be known as HiB Novum as shown in a new logo, website, brochure and even a new showroom at the company's National Distribution Centre in Tamworth. This latest move is part of a wider strategy to more closely align the range to HiB and its overriding ethos on 'making bathrooms beautiful'.
Launched just over two years ago, the HIB Novum range has already proven a resounding success, with customers across the country stocking the range. It comprises a design-led portfolio of furniture for the discerning customer. Using only top-class materials and state-of-the-art technology, the collection strives to deliver not only cutting-edge bathroom solutions but also premium quality and timeless design.
Robert Ginsberg, managing director at HiB comments: "Having recently revealed our new brand identity to customers, the obvious next step, was of course, to permeate this across our furniture range. Since launching in just 2014 our Novum collection has taken off at an unprecedented rate; which, we believe, is down to the design, quality and innovation behind each product. It is therefore vital that we have a brand logo and ethos which adequately reflects this progress"
In addition to a new brand image, the HiB Novum range has been refreshed and updated with the introduction of three stunning new ranges. Designed to meet the escalating demand for modern, minimalist bathroom design, Duet, Arc, and Prima combine simple form, sleek styling and a breadth of neutral colours, creating a look which encapsulates contemporary elegance with an enduring appeal.
As a major USP for the retailer each range with drawers comes with a free, clever eight-way internal storage divider, enabling consumers to more easily compartmentalise their bathroom items. Further standout innovations include a stunning optional LED illumination, creating the ultimate 'wow factor', along with a vast choice of units and basins sizes for real flexibility.
"Following months of planning and major investment, we are thrilled to launch our newly updated HiB Novum collection," adds Robert. "With our carefully chosen new additions, we believe we have a suitable option for all consumer tastes when seeking exceptionally innovative and inspirational bathroom design."
9th September 2016