KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.

New and improved spec for Prima Brand

The Prima Appliances, Sinks & Taps Collection, exclusive to distributor PJH, has been upgraded and a higher specification range launches next month.

Following significant investment into the design and manufacture of a range of products within the brand's portfolio, Prima now offers some outstanding products that remain competitively priced for the mid-market.

In particular, as well as a new range of ovens, hoods, splashbacks, cooling and dishwasher products, a new Prima Plus (Prima+) category has been unveiled. It offers appliances with the type of features, functions, design-led looks and sleek finish usually associated with high-end brands but it avoids many of the extra features that often go unused - and thereby keeps the price competitive.

New appliance functions in the higher spec Prima+ range include features such as 76 litre ovens with removable glass doors for ease of cleaning; hoods with white LED touch controls; an A+++ dishwasher with an 'In Operation' floor light, and fridge freezers with silver trim finish throughout and optional chrome wine racks.

"A higher spec appliance range with new design-led features and extra functionality, yet at the same competitive pricing level is nothing but great news for our stockists - both current and prospective," explains James Bethell, Prima product manager.

"Our design and manufacturing team have been busy behind the scenes all year developing and enhancing our popular Prima Collection, combining quality, designer looks, product performance and value for money more effectively than ever before.

"In addition, the Prima brand is protected online so that stockists can make a protected margin."

The new Collection now features in a new look consumer brochure and PJH is supporting stockists with new POS, website, product videos to demonstrate features and benefits, competitive display deals and regular promotions. On top of this, the collection includes a free 5-year warranty (5-years on parts/2-years on labour) and for complete peace of mind, the aftercare package is via an expanded in-house Prima Care Team.

T: 0800 8 77 88 99
W: www.partners.pjh.uk

28th October 2016