KBzine: the original kitchen and bathroom industry e-news - since 2002
22nd September 2017
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Outstanding reaction to Utopia's Roseberry Collection
Just four months since the launch, Utopia's Roseberry Collection of luxury painted bathroom furniture is poised to become a best-selling range for the company as demand from showrooms for displays continues to increasealong with consumer interest in the range.
"Roseberry is a record breaker for Utopia in terms of displays," says Beth Boulton, marketing director. "Customers love the distinctive Roseberry look, giving the show-stopping displays prominence in their showrooms to stimulate demand still further. Even more gratifying is fantastic feedback on the solid quality of the range and ease of installation."
Peacock Blue, one of six colours in the Roseberry palette, accounts for well over half the display orders so far.
"We spent a lot of time choosing the colours for Roseberry, not to mention the massive investment in unique paint spraying equipment, so we are delighted all six are proving so successful," adds Beth. "Peacock Blue, in particular, is spot on. It is very similar to Denim Drift, the shade of blue that Dulux has selected as colour of the year for 2017."
In addition to a dedicated brochure with truly inspirational photography, Utopia supported the introduction of Roseberry with a high impact launch on the
newly redesigned website and stunning point-of-sale material for showrooms, highlighting the superior quality of this premium range.
T: 01902 406402
16th December 2016