KBzine: the original kitchen and bathroom industry e-news - since 2002
8th December 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Built-in innovation from New World: Design Suites Collection to shake up market
Kitchen appliance brand New World has launched its highest specification collection of built-in appliances to date, at what it believes will be the lowest price point in the market.
The brand believes its latest offering, New World Design Suites, is set to disrupt the market by launching a range of fully coordinated, high specification built-in appliances - including a first-to-market innovation - at an affordable price.
The fully integrated collection includes the NW Suite 60MF, a 60cm multifunction single oven with a huge 70 litre usable capacity, nine functions, full depth chrome furniture, solid push-button controls and a fully programmable timer.
Developed to complement the built-in oven, is the NW Suite 45 cm 900w compact combination microwave. Packed full of features, it has a generous 44 litre cavity and a choice of 13 different functions, including fast preheating, microwave, grill and convection oven. Easy to use push-button programme selectors and full touch controls ensure it is easy to use.
Also included in the collection is the NW Suite 45 CS, a first to market four-in-one combination steam oven. Offering a choice of steam, microwave, microwave/steam and convection/steam, the 34 litre oven is unique the New World. It features eight pre-set steam functions, a choice of six temperature settings and full touch control operation.
For keen bakers, there is the option to add the NW UWD14 STA 14cm warming drawer, which is ideal for proving. Featuring six temperature settings and three pre-set functions for cups and glasses, plates and dishes and keeping food warm, the drawer fits easily into a single oven cavity alongside the New World 60 cm built-in oven.
Completing the New World Suites collection is a 60cm built-in four zone induction hob with Link+ technology. The NW IHF60T has up to four Link+ zones, with two bridgeable areas and power levels of up to 1.85kW. It offers overheat and automatic pan detection, as well as the capacity to time each zone.
"A full suite of premium products has previously been the exclusive territory of premium brands," says Alex Hinton, category manager for Built-in Appliances at Glen Dimplex Home Appliances. "This collection looks good, works well and doesn't scrimp on features. Our development team has created a premium offering at a truly unrivalled price point.
"For retailers, we think this new collection represents a great opportunity. It provides them with a compelling offer to encourage consumers to trade-up to a suite of appliances, resulting in a higher value shopping basket and an improved profit margin for retailers."
All the products in the New World Suites are available in a choice of black or stainless steel.
16th December 2016