KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
KBSA reveals new website and brand refresh
The Kitchen, Bathroom, Bedroom Specialists Association has appointed Optima Graphic Design Consultants to design, host and develop the KBSA website - and Optima has wasted no time in refreshing the site, refocusing its priorities and delivering phase one quickly and efficiently - including a minor brand refresh.
"It is key to us that we deliver increased leads for its members, more consumer awareness of the KBSA and a bigger KBSA family that can pick up the leads in areas where there are few or no members," explains Optima managing director Simon Shaw. "We need to make everything work as hard as possible, everything needs to be right so the brand refresh was really important."
"With the website it's all about listening, understanding the goals and objectives and then creating an achievable plan to deliver those goals. The new site needs to move the KBSA forward and put inspiration at its heart.
"The mantra of - 'Find a retailer, be inspired and buy with confidence' is key to the new site.
"Optima has prioritised the key information architecture to achieve this, created a new structure and a plan to achieve the goals set. The initial consumer-facing area is built and already seeing big improvements in getting the right traffic to the site - plenty still to go but a great start.
"We have built a strong, clear new site - now we need the traffic to the site!"
Optima was awarded the contract following a set of interviews, meetings, presentations and costed proposals.
"We were delighted to rekindle the relationship wit h the KBSA," adds Simon. "We have some really strong clients in the sector including Ashford Kitchens and Interiors and Chiselwood and working again with the sector's leading membership association is a natural progression.
"We are thrilled but also very aware of the expectations on us to deliver a successful site and the large amounts of improvements we need to bring to the site to ensure that it becomes the sector-leading site it needs to be!"
Optima has recommended working with Knapton Wright, a marketing company that specialises in social media to drive the traffic to the site. The company has already analysed the current social media routes and has established two new routes to KBSA audiences - through Instagram and Houzz.
13th January 2017