KBzine: the original kitchen and bathroom industry e-news - since 2002
28th April 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Karonia launches brand new company website
Solid surface specialist Karonia has launched a brand-new company website at www.karonia.com. The result of an intensive period of redevelopment, the new site comprises dedicated microsites for each of the company's retail brands, Mistral worktops, Orello sinks and Karonia Store tooling and accessories.
Over the last 12 months, it has become crucial that websites are responsive so that they can adapt to suit the wide variety of devices used by visitors. The company's web statistics support this with visitor sessions being equally split between desktop and mobile users. In a world of fast-paced technological advances, the continual growth and dominance of mobile devices is clearly inevitable.
With this understanding at the fore, the company has made the mobile functionality more than just a necessary adaptation of the desktop solution. By placing it at the centre of the site's entire development, the company has created an online presence built for the future.
Analysis of previous visitor behaviour and feedback also demonstrated the need for the site to be more dynamic in presenting information specifically tailored to each type of visitor.
These range from consumers to retailers, installers to architects and many others. By using the latest content management software as a platform for the site, the company has the in-house freedom to continually shape the site to suit visitor demands.
Following on from this approach, the redevelopment also sees the addition of a trade- specific microsite for Mistral worktops. As well as demonstrating the numerous benefits and features that come from being a Mistral reseller, up-to-date product news, marketing support, installation advice and tooling offers will also be detailed here.
17th February 2017