KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd June 2017
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Utopia launches new online lead generation tool for retailers
Utopia Bathrooms has upgraded its online showroom locator to help drive more traffic into its network of retail showrooms. It now not only provides consumers with a list of local showrooms to visit, it also identifies the specific products they will be able to see, together with a list of services the showroom has to offer from interior design to fitting.
The real piece de resistance, however, is that consumers now have the ability to book a design consultation with their local retailer via the website; ideal for those with a busy lifestyle or those who prefer to manage their lives online.
The 'Find a Showroom' search function button is prominently displayed on the Utopia home page and is activated by simply entering a postcode. The results can then be filtered by product range and also distance. For ease of reference, the name and address of the showroom are displayed alongside a location map, together with opening details, telephone number and a contact name.
Beth Boulton, Utopia's marketing director, comments: "We not only want to give visitors to our site as much information as possible about displaying showrooms in their locality but also take it one step further by stimulating leads.
"People don't shop for bathrooms that frequently so may not always be ?aware what bathroom services are on offer in their local area. It's crucial we capture these customers at their online research phase, increasing Utopia brand awareness as well as driving increased traffic to our retailer showrooms."
T: 01902 406402
24th February 2017