KBzine: the original kitchen and bathroom industry e-news - since 2002
18th August 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Traditional glamour yet modern manufacturing: Ideal Standard's new Waverley collection
Ideal Standard has launched Waverley, a collection inspired by the elegance of the Victorian and Edwardian bathroom, which offers authentic period detail combined with the quality and reliability of modern manufacturing.
As a business with a history that dates back to the eras that inspired the collection and beyond, Ideal Standard is perfectly placed to craft a collection that takes reference from the traditional glamour of late 19th and early 20th century design.
With a nod to the interiors seen in the likes of Downton Abbey, Waverley's decorative details have been faithfully incorporated from genuine designs, ensuring the collection brings classic elegance to both bathrooms and cloakrooms.
The range features four toilet configuration options along with washbasins for the family bathroom or the cloakroom, all incorporating distinctive, period-defining features. These products can be combined with other period-style pieces from Ideal Standard, such as the company's stunning roll top bath, to create a complete bathroom to mirror the period features in the home. Each piece makes use of the same, distinct classic elements that were in vogue during the Victorian and Edwardian eras, while high quality ceramics and brassware meet the demands of busy, modern lifestyles.
To provide flexibility, Waverley offers multiple size options within its collection, making it super simple for homeowners to plan a period look within a modern space. Be it a master bedroom, guest en-suite or understairs cloakroom where space is at a premium, Waverley has products to suit.
Ideal Standard's splendid freestanding Idealcast roll top bath fits perfectly with Waverley. Coming complete with cast iron feet, for a glamorous look worthy of a period stately home or grand townhouse.
For those looking to truly channel the style of the era, Waverley features a WC with a highlevel cistern. This product provides a real heritage statement and incorporates chrome cistern brackets, chrome flush pipe and ceramic pull handle. Smaller spaces can achieve a no less refined look via a close coupled WC or back-to-wall WC, which manage to add a dash of contemporary streamlining to an otherwise faithful period finish.
"Ideal Standard has a long and rich history," notes Robin Levien, Ideal Standard International Designer. "The new Waverley collection really taps into that by recreating pieces of late Victorian and Edwardian design. What's more, as a company that was in operation during these eras, we're perfectly placed to take inspiration from our archives.
"These designs have proved timeless and are a simple way for homeowners to inject an elegant, period aesthetic into their home. Each of the products is manufactured using the latest in manufacturing techniques, so the vintage glamour of the collection is balanced with the high quality and reliability of modern ceramics."
3rd March 2017