KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd June 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Benchmarx expands to 180 branches
Following a successful 2016, Benchmarx, the trade-only supplier of high quality kitchens, is continuing its impressive expansion plans at it heads towards its next milestone branch opening. Having grown from just one branch in Croydon in 2006, the company will now be celebrating the opening of its 180th branch.
The company puts its success down to its ongoing aim of 'saving the trade time and money', all supported by an ethos of delivering outstanding customer service, a streamlined ordering process and the right product mix available at the best price.
Terry Brown, commercial director at Benchmarx Kitchen and Joinery, looks at what continues to make the business a success as we head into 2017:
"We are delighted to reach this 180th milestone, which sees us reinforce our place as both a local and national company," he says.
"Since Benchmarx was first established in 2006, we have been extremely proud of the quality of our kitchens and the professional, reliable service we offer to the trade. This in turn has seen us establish a loyal customer base and repeat business. In a recent survey, we were delighted to hear qualities such as 'reliable', 'professional', 'competitive', 'efficient' and 'helpful' all repeatedly reinforced by our trade customers.
"Despite growing at a fast rate over the past decade, we have made a point of never being complacent. Indeed, at the start of 2012 and with a network of 85 branches under our belts, we wanted to provide our customers with an even better service than ever before.
"This saw us take a step back to review how and where improvements could be made, and this process remains ongoing to ensure we continue to change in line with our customers' needs.
"Streamlining our delivery service and guaranteeing that our best-selling kitchen ranges would be available within 48 hours, backed up with the ability to supply anything missing within 24 hours, are just some of the approaches put in place to go that extra mile.
"On top of this, by maintaining high stock levels of our most favoured product ranges and keeping a watchful check on what is selling well means our kitchen fitters are able to get their hands on the products in demand, exactly when they need it. In this business, it certainly pays to be prepared so we constantly monitor interior trends too, to ensure that all of our products hit the mark and give installers the tools to meet their customers' demands head on across a variety of price options. This is all without having to waste time or money searching the marketplace.
"Due to the costs involved, buying a kitchen remains a big decision for homeowners. So the fact that installers have the opportunity to bring their customers into a showroom so they can view the different ranges and options up close is certainly a major part of our success.
"It is this unique proposition not only makes us to stand out from our competitors, but it also delivers a quick and efficient process for the installer as both they and the homeowner can discuss the different kitchen options after seeing them first-hand. It also means our dedicated team of showroom advisors and designers are on hand to answer questions and provide additional support when needed."
To find out more about the Benchmarx kitchen ranges, or to locate your nearest branch, visit:
17th March 2017