KBzine: the original kitchen and bathroom industry e-news - since 2002
26th May 2017
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Roca brings together the future and the past to its stand at ISH
In the year of its centenary, Roca attended the ISH fair in Frankfurt with a new concept of stand, the Roca Mall - a modern shopping centre of over 1000sq.m that puts together the history, the present and the future of the brand through its different collections and products.
Beyond and Carmen... Looking to the coming years while praising 100 years of history... With the future in mind, Roca presented an exclusive vitreous china collection for those in the search for the extra mile. Beyond was an urban proposal with sophisticated solutions for basins shaped by Roca's new material, Fineceramic, and the latest technologies in the design of bathroom products.
On the other side, Carmen paid tribute to the past with the redesign of an iconic model from Roca's centenary history. The classical Carmen washbasin is back with a vintage style to become a new complete bathroom collection with the most advanced features such as rimless toilets.
In-Wash and Inspira... A smart present dedicated to individualisation and user experience... The Roca Mall also displayed the company's most successful latest launches. In-Wash - the Smart Toilet, featuring the most advanced technology with a universal design and a user-friendly interface...
And Inspira, the ceramic and furniture collection that provides inspiration for bathroom projects with its three design lines that allow individual configurations of the bathroom according to each user's style.
Armani/Roca... A room for exclusivity... Exclusivity also had its room at the Roca Mall with Baia, the new Armani/Roca collection presented in premiere at ISH 2017. With these new designs, Giorgio Armani once again shows his commitment to promoting comfort and wellbeing, expressing his vision of the bathroom environment through a combination of elements that allow maximum flexibility and adaptability.
The aesthetic intentionally references the past but the retro styling is brought up-to-date by being interpreted in a modern manner and the incorporation of avant-garde technology. The result is a new versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani's well-known design philosophy.
24th March 2017