KBzine: the original kitchen and bathroom industry e-news - since 2002
18th August 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Virtual Worlds celebrates two decades of innovation with UK roadshow
CAD design company Virtual Worlds is celebrating two decades of innovation by touring the UK with the very latest in virtual reality (VR) technology.
The company, which will turn 20 in July, is planning on marking the occasion by inviting KBB retailers to try out the very latest innovations during a roadshow at various locations throughout the year by showing them the power of virtual reality and offering them advice on how it can help to generate sales and increase conversion rates.
The tour will start at sanitaryware manufacturer Geberit's head office in Warwick on May 8th and 9th, before a series of events to mark Clerkenwell Design Week during May. A visit to Roman Showers, County Durham, follows on June 28th and 29th, with more locations and dates to be announced later next month.
CAD design has come on leaps and bounds in the 20 years during which Virtual Worlds has been working in the space, most recently with the development of VR technology. Over the last few years VR has really begun to make its mark as a serious option for designers and retailers as they seek a more interactive, immersive way of sharing their plans with customers.
Once an icon of low-budget science fiction movies, VR has become more accessible since the turn of the decade thanks to the evolution of smartphones, games consoles and dedicated headsets such as HTC Vive and Oculus Rift.
For KBB retailers it can be a highly effective sales tool, making it easier for customers to experience, and fall in love with, their dream kitchen, bedroom or bathroom.
Virtual Worlds' 4D Showroom software, for example, allows users to enter and walk around the proposed room from a first-person perspective. It features an up-to-date catalogue of more than 100 popular manufacturers such as Ideal Standard and Laura Ashley.
"CAD design has come a long way in such a short space of time, and for KBB retailers, virtual reality is the next step along in that journey," notes Nathan Maclean, managing director of Virtual Worlds.
"It's something that you really do have to experience, which is why we're inviting retailers along to celebrate our 20th birthday with us by trying the very latest technology on the market for themselves."
28th April 2017