KBzine: the original kitchen and bathroom industry e-news - since 2002
21st July 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Kaldewei is recognised as one of Germany's most valuable brands
As a premium international brand, Kaldewei was recently voted a 'Superbrand 2016/2017'. The manufacturer of high-end bathroom solutions made of superior steel enamel ranks among Germany's most successful brands. The competition assessed more than 1,300 brands in Germany with only the Top 100 being awarded the title of 'Superbrand'.
The jury said that, based on the consistent introduction of innovative products and true design icons, as a provider of high-end bathroom solutions, Kaldewei has clearly positioned itself in the luxury segment.
The company's brand image was said to be clearly differentiated from the industry standard and works effectively with the distinctive codes of luxury brands. In addition, the brand image has been consistently adapted for individual channels and different target groups.
Kaldewei is also breaking new digital ground, maximising the potential of mobile and digital communication, thus setting standards in terms of communication and consistent brand management.
"This award underlines not only our position as a global luxury brand but also the international standing and associated high recognition value of the Kaldewei brand worldwide," says Arndt Papenfuss, head of marketing at Kaldewei. "We are delighted with this award and see it as an affirmation of our consistent brand strategy."
12th May 2017