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20th October 2017
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Maurice Lay Distributors publishes 60th trade price guide
Maurice Lay Distributors, celebrating its 40th anniversary this year, has published a new version of its trade price guide. Highlighting the company's four decades in business, this special edition has been completely redesigned and features a beautiful collage of images of the most iconic issues of the guide on its front cover along with the strapline 'Celebrating 40 years'.
Inside Issue 60 of the 130-page, full-colour guide, which is an invaluable sales tool for retailers, there is a double-page spread providing further information about this milestone anniversary alongside a photograph of chairman Maurice Lay and managing director Danny Lay.
All the latest launches are clearly highlighted, as are special offers, which are available across a variety of bestselling products. At the front of the guide customers will find useful information such as contact details for the company sales managers that cover each area, opening hours and information on the Home Delivery Service. Retailers will also benefit from the 'Recommended Combinations' pages, which highlights, for example, compact Caple appliances and the ovens that have been designed to match.
Easy to use, the guide is split into individual product categories for Caple's kitchens and fitted bedrooms, high-performance appliances, which are categorised into sub sections, sinks and taps. Maurice Lay has been the sole distributor for Miele in Great Britain since 1991 and the guide includes a comprehensive section showcasing the German brand's wide range of appliances, which include ovens, hobs, vacuum cleaners, dishwashers and washing machines.
This new-look guide features strong branding within each section for Caple, Miele, Shaws and Villeroy & Boch products and more lifestyle photography than ever before. For ease of reference, product codes and prices are underlined and furniture and accessories are now together in the guide. Other highlights include quick reference price lists showing trade and RRPs for Caple appliances, sinks and taps. There are also feature pages highlighting new products.
Caple's Danny Lays says: "This anniversary edition of our trade price guide celebrates 40 years of Maurice Lay Distributors. Introducing our latest launches and trade promotions to our customers, it is an essential sales tool for all our retailers."
T: 0117 938 1900
2nd June 2017