KBzine: the original kitchen and bathroom industry e-news - since 2002
20th July 2018
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New, improved design for PWS's Directory
PWS tells us it is delighted to introduce its latest product Directory. Widely regarded in the KBB sector as one of most comprehensive kitchen reference sources, the PWS Directory 2017 has been updated to not only include the company's full range of newest products and accessories, but features an improved layout and structure, designed around extensive customer research.
"The PWS Directory is well known in the kitchen industry and viewed as an essential reference guide by the trade," notes John Lennon, managing director of PWS. "Each year we strive to enhance the content and this year is no exception.
"With our growing portfolio of brands and categories, there is now an even greater emphasis to ensure the directory not only showcases our extensive product catalogue, but is also easy to navigate.
"Our mission is to make it 'easy to buy, easy to make and easy to sell' for our customers and the Directory is very much at the core of this philosophy. The detail in each section, will help our customers better understand the range content and apply this to their designs."
PWS's 2017 Directory features a fresh, new look, coupled with a user-centric approach that presents a clearer communication of its extensive product offer.
Extending to over 500 pages, the Directory is segmented across nine dedicated categories, from door frontals and worksurfaces, through to handles and storage. The 9,000 stocked products featured in the directory are laid out to work in partnership with the new price list, offering an easy-to-reference format to deliver a key resource for quoting, specifying and purchasing.
The Directory launch follows PWS completing one of its busiest years in terms of product development during which it has extended its range significantly. All new products, including 16 stocked door ranges, three paint-to-order doors, 19 worksurface options across granite, timber and PWS's quartz brand, plus a wealth of storage solutions and handles, are detailed in the Directory.
The key door, worksurfaces and storage sections have improved presentation for both the ranges and information, illustrated by stunning new product and lifestyle photography for enhanced visual appeal and ease of reference.
T: 01325 505555
9th June 2017