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23rd February 2018
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National distribution secured for Wilsonart Zenith
Zenith, the super-slim work surface from Wilsonart UK, was the first to market of its type and now the first to secure national distribution. The easy-to-install laminate which incorporates a solid black core, has built on success with national retail DIY chains to persuade consumers of the design and adaptability benefits of the range that is just 12.5mm thick.
Following exponential sales of Zenith to specialist kitchen retailers via distribution in England (J P distribution), Wales (Llandaff Laminates), Scotland, and Northern Ireland (Potter Cowan), Wilsonart is completing the national distribution line-up with a partnership with Hadleigh Timber Group and its brands Panelco, Tay Firth and Meyer Timber.
"We could see there was an opportunity to offer our retailers and merchant customers the range," says commercial manager for Hadleigh Timber Group, Paul Holstead. "Wilsonart has created an impressive demand for this innovative range and we are perfectly placed to provide a national service to support it."
Nick Jones, Wilsonart UK's sales manager explains: "We recognise that our customers like to buy from regional distributors but there are many that buy entire kitchens and all components, appliances from one national supplier as well.
"Zenith is now widely and comprehensively available from at least two well respected sources. This means it can be supplied on time and complete to any retailers across the country."
Nigel Machin, distribution manager for Wilsonart UK adds: "We have worked hard to enhance our high-quality distributor partner network and will continue to invest in product development, marketing materials and product support to ensure the continued success of the Zenith portfolio."
Images: Three popular finishes from the Wilsonart UK Zenith collection, each with a solid black core and just 12.5mm thick. Caldeira, Pyla and Topia
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