KBzine: the original kitchen and bathroom industry e-news - since 2002
18th August 2017
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Utopia targets freestanding bath sector
Utopia Bathrooms has introduced a new freestanding version of its popular Dualelle double-ended bath to complement its three new modular collections and also to capitalise on the general popularity of feature baths.
The smart new Dualelle freestanding bath is available unpainted in gleaming white or in three fabulous painted metallic finishes, Copper, Indigo and Lustre, to match the metallic accents on the new Star, Lustre and Opula furniture.
Utopia's first diversification into freestanding baths came last year with the launch of the Sensuelle bath as part of the Roseberry painted timber range. Available in the six Roseberry colours, the Sensuelle bath has performed exceptionally well for Utopia and has encouraged them to introduce a second option.
In common with all Utopia's acrylic shower baths, the Dualelle incorporates Resinite technology - triple layer reinforcement with a 5mm ICI acrylic top coat giving extra strength and rigidity and also improved heat retention. The bath measures 1700mm (w) x 750mm (d) x 583mm (h) and is supplied undrilled. Libertine freestanding bath shower mixers in either chrome or copper complete the look.
Sam Ball, Utopia's Marketing Services Manager, comments: "A beautiful freestanding bath is the ultimate luxury in a bathroom. The minimalist styling of Dualelle makes it an excellent choice to complement the simple lines of modular furniture and by offering it in the three fabulous metallic colours, we are adding the perfect finishing touch to our three new modular collections."
T: 01902 406402
16th June 2017