KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

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Franke More in Store retailers ready to support Marie Curie Blooming Great Tea Party campaign

More than 70 of Franke's More in Store retailers across the UK and Ireland are setting out their stalls ready to host a Blooming Great Tea Party for Marie Curie this weekend.

Fully embracing the campaign, now in its fourth year, retailers are getting more creative this year to entice customers into their showrooms by holding the tea parties with golf challenges, luxury prize draws and full bake sales. One retailer, J Sheppard and Son, is also unveiling their fully revamped showroom, featuring a new Frames by Franke display.

This year, Franke has teamed up with the Great Northern Bakehouse to develop an exclusive artisan Battenberg for the events, after this classic cake proved a popular choice when Franke asked retailers and consumers. The hand-made Battenbergs feature the iconic daffodil on top and are gluten-free so that they can be enjoyed by even more customers.

Franke has provided the cakes free of charge, delivered in advance to retailers' doors along with a free marketing pack which includes posters, postcards and tent cards, to help promote the event in their local community to help make them as successful as possible.

Last year, this national retailer event raised over £8,250 for Marie Curie and reached an audience of over 1.1 million people through a pro-active and consistent marketing, PR and social media campaign

T: 0161 436 6280
W: www.franke.co.uk

23rd June 2017