KBzine: the original kitchen and bathroom industry e-news - since 2002
13th July 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Bertazzoni joins forces with several distributors
Bertazzoni is set to realise its distribution potential, having partnered with several companies across the UK. Gardiner Distribution, KA Distribution, KTS (Kitchen Trade Suppliers), MCD, Sinks & Things and Swift Electrical will be supporting the Italian-headquartered kitchen appliance manufacturer in achieving greater reach to kitchen specialists and independent retailers.
"As an established brand offering quality appliances, we needed to make sure that those we joined forces with, matched our business aspirations and could supply the infrastructure and service needed to reach our target audience," explains Maurizio Severgnini, managing director at Bertazzoni UK and Eire.
"Each of our distribution partners have successful and established networks and forming such a comprehensive, nationwide system was part of Bertazzoni's strategic plan to achieve good territorial coverage across the UK.
"We're very pleased to be at the stage of announcing our distribution partners just nine months after establishing a UK subsidiary and things are really going to step up a gear in the coming months.
"With collective experience spanning more than 100 years, we're confident that our new distribution partners will help both service and grow demand for Bertazzoni in the UK and provide retailers with the opportunity to add an extra dimension to their showroom and product offering."
Established in Guastalla, Italy, in 1882, Bertazzoni is a family-run business that exports to more than 60 countries.
T: T: 01244 987 366
23rd February 2018