KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Hotpoint launches dishwasher promotion
Hotpoint has partnered with Procter & Gamble to offer consumers a free supply of Fairy Platinum All in One dishwasher capsules with the purchase of a dishwasher that is included in the promotion.
The promotion applies to purchases made until 9th May 2018. Consumers will receive a nine-month supply of Fairy Platinum All in One dishwasher capsules and the promotion applies to both freestanding and built-in models and both slimline and full-sized models.
Retailers have access to a raft of point of sale material to support and alert consumers, when in-store, to the promotion. The point of sale material is available via their Hotpoint account manager.
Selected Hotpoint dishwashers, such as the Ultima dishwasher with 15 place settings (HFO 3P23 WL UK), features pioneering 3D Zone Wash technology, which ensures a 40% increase in the appliance's cleaning power. Zone Wash completely eliminates the need to pre-wash dishes, ensuring dishes emerge spotless.
3D Zone Wash comprises of a spray arm, which is positioned alongside the standard spray arm in the bottom of the dishwasher, and a shower-type spray, which is positioned at the very top of the appliance. Both additional components work together, with the two standard spray arms, to deliver outstanding cleaning performance.
Jennifer Taylor, head of brand, Hotpoint, says: "Dishwasher ownership in the UK remains behind, when compared to other markets across Europe. We hope this promotion will raise awareness, as well as demonstrating the effectiveness of the excellent cleaning power of two great brands working together to clean the toughest baked-on food and, in-turn, increase dishwasher penetration."
Full terms and conditions apply and can be found at:
20th April 2018