KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd June 2017
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New look for Utopia
Utopia Bathroom Group has introduced a fresh, lifestyle-orientated look to reflect its new brand positioning and greatly increased product portfolio. The result can be seen in the appealing new literature introduced to coincide with the recent product launch.
Reflecting the sheer scale and size of the newly extended product range, there are now three separate brochures, one devoted to the Fitted Furniture Collection containing 148 pages, one to the Modular Collection, also 148 pages, and an 88 page Timber Collection brochure.
Each brochure highlights the different ranges available in the particular collection with introductory pages explaining and summarising each range for ease of reference.
"Our new look brochures present our extended product range in a clear and concise way so that all the relevant information is readily understood," explains Helen Clark, Utopia's Marketing Director.
"As usual, the three brochures are packed with inspirational photography and for the first time we are featuring a more lifestyle look on the cover. We will also be using this fresh creative approach in our new point-of-sale material for showrooms."
T: 01902 406402
10th June 2011