KBzine: the original kitchen and bathroom industry e-news - since 2002
19th January 2018
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Methven gives Deva brand a makeover and launches 50 new products
Methven UK has given the popular Deva brand a makeover to coincide with the launch of 50 new Deva products and the publication of a new trade catalogue and a new retail brochure. Featuring a modern, fluid logo and fresh, vibrant corporate colours, the new-look branding is already a hit with Deva customers.
For 2011 there are more new products than previous years and many designs are unique to Deva, with the emphasis on high quality, 'own stable' showers and taps.
The wide ranging shower solutions span traditional, contemporary and ultra modern designs across manual, bar, concentric and sequential showers, plus shower kits, heads, handsets, hoses and shower controls.
The comprehensive range of bathroom taps includes contemporary, square, round and oval designs; plus the traditional classics models in chrome and gold finishes.
The 148-page trade catalogue is available in A4 size, as well as the handy to carry A6 size, which is perfect for tradesmen on the go. Featuring some new symbols to assist with identification of key product features and a simple to navigate index system, the new trade catalogue is easier to use than ever before.
Showers follow a straightforward sequence from manual through to kits and bathroom and kitchen taps are categorised simply as contemporary and classics
A specific water saving section helps those working with Part G and the Code for Sustainable Homes find what they are looking for at a glance, while the commercial section ensures those searching for solutions for the contract environment have everything they need in one place.
Completely new for 2011 is the stylish retail brochure. The sleek, 48-page retail brochure features stunning lifestyle photography and a guide to choosing a shower, which takes consumers through a simple step by step process to assist them in selecting the right product for their needs. This stunning brochure also offers tips for selecting complementary shower controls and taps to help consumers easily co-ordinate their bathrooms.
"We're delighted with the new-look Deva brand," enthuses Methven UK CEO Steve Lee. "It's bright, fresh and modern, reflecting exactly what Deva stands for - affordable, fashionable showers and taps.
"There are a few firsts for the Deva range this year. It's the first time we've launched as many as 50 new Deva products at any one time. It's the first time we've had unique, own stable Deva designs that are exclusive and different and not available from anyone else. These new products are not - and never will be - overly distributed and that makes them highly desirable. It's also the first time we've had a Deva brochure especially for retailers.
"What we've created here is a compelling new Deva offer and there's something for each sector of the market. Deva products are renowned for being of an extremely high quality with comprehensive guarantees. Whether it's a shower for a hospital or a luxury domestic project, the attention to detail and level of service are of the same high standard. Industry professionals will be hard pushed to find better anywhere else."
24th June 2011