KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
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Pronorm signs five new retailers in under two months
Pronorm continues to strengthen its position in the kitchen sector as the company further expands its UK dealership with five new retailers signing up to sell its contemporary kitchen furniture within the last two months.
The new companies are Kitchen Trends in Ayr, Living Design in Belfast, Iroko Kitchens in Lytham St Annes, Pure Design in Leeds and Distinctive Kitchens in Prescot.
Iroko Kitchens is a new business start-up, while the others are either switching brands or complementing their current offering with Pronorm, signalling a growing confidence in the brand.
Says Jason Grinton, UK & Ireland Business Manager:
"The investment in our design and product development, especially with the Y Line handleless range, is really beginning to pay off since the products were unveiled last September. Retailers are realising that with the Pronorm brand they are getting a lot for their money and this is what can give them a competitive edge. There are some fantastic new products coming through too in September which will further strengthen our offering."
There are now 85 dealers across the UK offering the range of Pronorm kitchen furniture which comprises four distinct collections: the Y Line handleless range; the ergonomically centred Pro-Line 128 range which allows for the tailoring of working heights to the end user; the Classic Line range for modern and classic modern styling and the Compact Line range with a commercially geared product offer for the contract market.
Pronorm's headquarters and factory are based in Vlotho, Westphalia, the heartland of the German kitchen furniture manufacturing sector. The factory is ISO 9001 registered and employs approx 250 people. It has the manufacturing capacity for 700 kitchens per week. All kitchens are precision manufactured being factory glued, assembled and supplied in rigid form to customers to ensure true built-to-last quality.
Pronorm is part of the Dutch-based Mandemakers Group which is a market leader in the Dutch kitchen market as well as being represented in Belgium, the Czech Republic, Poland and Curacao.
In addition to the kitchen sector, Mandemakers also has a strong and growing position in the Dutch sanitaryware and furniture market. The concern employs 5,000, has around 350 kitchen, furniture and sanitaryware display showrooms and continually strives for further growth in Europe. The Mandemakers Group has an annual turnover of 1.3 billion Euros.
5th August 2011