KBzine: the original kitchen and bathroom industry e-news - since 2002
15th December 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
IDS launches Twitter
Surface materials specialist IDS has become the first distributor in its field to launch Twitter. The site went live mid July with the company tweeting regularly about its extensive portfolio in worktops, flooring, laminates, Showerwall and solid surfacing. IDS has attracted 80 followers so far and based on the initial response is confident of accelerating the number of followers significantly in the coming months.
Followers of IDS Twitter have access to a range of benefits and services including real time product updates; product tips and tricks as well as IDS 'Twoffers' which include discounts or promotions exclusively available to Twitter devotees.
Says Rebecca Slinn, marketing manager at IDS:
"Millions of people use Twitter every day now to share and discover ideas and it's proving a powerful tool in business to connect to customers and promote brands. IDS customers have fully embraced our online shopping solution with IDS Webstore in the last year and that was a forward thinking step for our industry and we are confident they will find Twitter a beneficial tool for them too."
IDS Webstore offers registered trade customers a 24/7 online trading solution providing key benefits of product ordering, account management and delivery tracking. Trade customers have full access to the company's entire flooring, worktop and Showerwall portfolio, enabling them to purchase products on line.
Products covered include: Tuscan solid and engineered wood flooring; Quickstep and KronoOriginal laminate flooring; Tuscan engineered stone and Tuscan solid surfaced worktops, as well as a host of laminate worktop brands from Bushboard, Formica and Duropal.
12th August 2011