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26th May 2017
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New design event to showcase cutting edge concepts and materials
The launch of the new design show 'W12 - Working with Design', will be an important national event for KBB designers , manufacturers and retailers alike.
W12 Working with Design is already a fast booking event scheduled for October 2012 at the NEC. It will run alongside the well established W12 Working with Wood technology exhibition for the furniture industry.
W12 Working with Design is specifically attracting exhibitors whose products allow KBB designers, manufacturers and retailers to differentiate and individualise their products. Already suppliers of surfacing and edging materials, components, specialised board and solid surface products as well as CAD software suppliers are signed up - even at this early stage.
Quoting a FIRA report, exhibition director John Smith-Bodden points to that the fact that it identifies the number one strategy for furniture manufacturers as 'product differentiation' - an area in which design will dominate. This is backed up by a leading retailer recently underlining the top end of the KBB market 'holding up nicely' where end users are attracted by the wide choice offered in terms of design so they can achieve a bespoke result.
Event organiser Huddlestone emphasises that to exhibit at Working with Design suppliers must demonstrate that they have products which are essentially design led. They guarantee that only the most design-driven material, components and concepts will be exhibited.
For anyone involved in the KBB sector this must for the diary. W12 Working with Design, NEC, October 7th - 10th, 2012.
4th November 2011