KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
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Ellis Furniture celebrates new business gains
Ellis Furniture is celebrating yet another round of successes after securing new kitchen furniture accounts including Napier Bathrooms and Interiors in Edinburgh, Marlin Interiors in Amesbury, Simply Bathrooms in Ripon and Basin Bath & Beyond of Chester, to name just four. The wins, which are a combination of new accounts and development of existing bathroom retailers into kitchens, come hot on the heels of a period of significant investment from the manufacturer.
Retailers are enticed by the exciting new kitchens launched earlier in 2011 including the two new ranges of handle-less kitchens - Opal Gloss and the silk finish Galaxy - plus the significant levels of new marketing support made by Ellis Furniture, all of which have been instrumental in securing the new business.
According to Ellis Furniture, retailers appreciate the superior quality and outstanding attention to detail that result from the combination of traditional craftsmanship and cutting edge technology used by the company, ensuring the highest level of customer satisfaction.
Retailers are also switching onto the benefits of working with a financially secure, 100% British manufacturer, as Ellis Furniture sales & marketing director, Peter Elson, explains: "By choosing Ellis Furniture, retailers are demonstrating their support for British manufacturing, which provides them with the reassurance of short lead times and a responsive approach to all areas of their business.
"On top of this, our financial stability has also been a deciding factor, as it gives the retailer confidence in the long term supply and availability of product, and also aids their cash flow, which is critical for any business. Due to the high level of support we provide, retailers are finding the transition into kitchens a very smooth one.
"These business gains are testament to the high quality relationships we maintain with each of our retailers, and the value they place on our product quality, service and attention to detail. Wherever possible we assist with showroom design and installation, staff training, and joint marketing. Our aim is to support the retailers wherever and whenever we can help their business flourish.
"We are honoured to secure such prestigious new retailers. Gaining these new accounts confirms we have the right product and service offering, and a solid brand proposition to attract new business. We are confident that these partnerships will prove to be successful long term relationships and look forward to working closely with each of them."
T: 01484 514 212
9th December 2011