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Anthony Nolan named Belling's centenary year charity

British kitchen manufacturer Belling is hoping to raise at least £10,000 for pioneering stem cell charity, Anthony Nolan, after naming it Charity of the Year as part of its centenary celebrations.

Anthony Nolan was unveiled as Belling's Charity of the Year after winning a staff and public vote against five other national charities. The charity beat off competition from Barnardo's, Shelter, Help for Heroes, Marie Cure Cancer Care and Trussell Trust Foodbanks, receiving almost 3,000 votes from the public and Belling staff in the three-week long poll.

Belling will now work closely with Anthony Nolan on a year-long programme of activity during which the British manufacturer hopes to raise at least £10,000 from staff fundraising and a contribution from sales of a product range created especially for the brands 100th year.

Anthony Nolan is a unique, pioneering charity that saves the lives of people with blood cancer such as leukaemia.  The charity provides potentially lifesaving transplants for seriously ill children and adults with blood cancer, matching them with donors willing to donate their healthy stem cells.

There are over 430,000 people on the Anthony Nolan register, but they can only find matching donors for half the people in need of a lifesaving transplant.

The charity's vision is to provide a potentially lifesaving transplant to every person with blood cancer who needs their help.

"Everyone at Anthony Nolan is thrilled to be working with Belling UK in their centenary year, having being voted by the company's employees and Anthony Nolan's incredible supporters such as our Marrow student groups," says Catherine Miles, Director of Fundraising, Anthony Nolan.  "The money we raise through this partnership will help to add more people to our donor register, anyone of whom could be a match for someone in need of a lifesaving transplant."

Founded in 1912 by Charles Reginald Belling with capital of just £150, a shed in Enfield and a young assistant, Belling has become one of the UK's best loved appliance brands, with a multi-million pound turnover, worldwide exports and more than 1000 employees in the UK.

Denver Hewlett, Chief Executive of Belling, says: "Anthony Nolan is an extremely worthwhile cause and very worthy winners of the public and staff vote. We are really looking forward to working with the charity during our centenary year and are confident that staff will pull out all of the stops to raise as much money as possible.

"We have lots of exciting initiatives planned to celebrate our 100th year including a brand new product range which will be launched in support of the charity. A contribution from sales will be added to the final fundraising total and Anthony Nolan's logo will be used in communications around the product range.

E: belling@gdha.com

W: www.belling.co.uk

17th February 2012




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