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LDL Components

LDL Components, the nationwide distributor of premium fittings and accessories for the fitted furniture industry, launched a range of exciting new products exclusively for kitchen and bathroom retailers at the show, along with a new fully interactive website.

Anyone walking past the stand could not help but stop and stare!

The brand new Wesco range of household accessories for kitchens and bathrooms - only available in the UK through LDL - comes in a dazzling array of vibrant colours.

"This new range will allow retailers to take advantage of lucrative 'add-on' sales," said Marketing and Data Assistant Francesca Bray, pictured above.

"Almost everyone invests in new accessories to add that finishing touch to their new kitchen or bathroom, so it makes sense for retailers to have an attractive range on display. Not only can customers take advantage of this convenient, one-stop shopping, we can deliver the items directly to their home the following day, thus avoiding stocking and delivery issues for the retailers."

What a great idea!

The Wesco range comprises key accessories such as free-standing kitchen and bathroom bins, bread bins, storage canisters, paper-roll holders and other designer and retro items. All items are available in an exciting choice of 11 colours although the company predicts that black, almond and red will be the best-sellers, along with fashion colours such as Lime Green and Lemon Yellow.

Continuing the kitchen accessory theme, the eyecatching kMix range from Kenwood was developed for LDL to sell exclusively to kitchen retailers. It includes a stand mixer, blender, coffee maker, hand mixer, jug kettle and toaster in a range of stunning block colours, plus the dazzling 'Firecracker' striped design which co-ordinates with all the other colours in the range.

Also exclusive to LDL is the new Libell range from Peka. This brand new storage concept combines the superior Peka mechanism with stylish drawer and door interior solutions formed from a single piece of sheet metal, creating an integrated unit and ensuring that storage space is maximised. Designed to co-ordinate with Tandembox grey or Tandembox Intivo, the new Libell range is available in grey or white.

LDL was also showcasing its rationalised and extended its Linea lighting range. This comprehensive range comprises a lovely selection of the latest lighting innovations along with trusted favourites.

Designed to offer creative lighting solutions for every room and every mood, the range features the latest developments in LED technology, including flexible strips and extrusions. To simplify the product offering for customers, the Linea range is now presented both by lighting type and also by room so that the features and benefits of each type can be fully understood and the appropriate solution selected.

The exhibition also providsed LDL with the perfect opportunity to introduce its brand new, interactive website to retailers. This easy to navigate site presents the entire LDL stock range of over 3,500 products in an accessible format, allowing customers to log-on to order online, view their order history, balance and other details.

There is also an e-gallery so that images can be downloaded for use on retailers' own websites or in their promotional material. As mentioned earlier, one of the key features of the new site which will benefit retailers in particular is the ability to order items online for delivery direct to the customer's home address the following day.

During the exhibition, LDL offered a variety of incentivised display packages, including Wesco kitchen and bathroom packs, a kMix pack and promotional offers on the new Linea lighting range.

"We are exhibiting at KBB to introduce our extensive range to specialist retailers as we feel there is a massive opportunity for them to increase the average order value of their sales with our lucrative add-ons."

With the show-stopping display, the team will, no doubt, have achieved its aims!

T: 0845 123 2288
E: [email protected]
W: www.ldlonline.co.uk

23rd March 2012