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20th October 2017
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We hadn't met the team from Karonia before but luckily our very helpful PR contact Deborah Lord was on hand to do the honours and help talk us through what was on display - and again there was plenty to see.
Karonia extended the Mistral range of 25mm solid surface worktops with the launch of five smart new colours at the show. The original collection of 11 effects was launched at KBB 2010 and has gone from strength to strength as the versatility of this enhanced acrylic worksurface is fully appreciated.
In a nutshell, Mistral combines the look of natural quartz and stone with the practicality and unlimited creative potential of an acrylic-based material. Ideal for kitchens and bathrooms, the worktops are completely non-porous and, because there is no substrate, there are no internal joins to compromise structural integrity or hinder imaginative design.
If you look at our picture, you can see the central table with the blue lights but what you can't see is that its surface is made from Mistral. What John and I found incredible is that try as we might, we could not see the join and nor could we feel it with our fingers - even though Deb told us where it was. Truly remarkable!
"Since our UK debut, we have focused on communicating the features and benefits of a genuine 25mm thick solid surface material as the implications for installation, design and after-care are immense," explained Andrew Pickup, Director. "Our five new colours - Areno, Consera, Ignea, Toffee Cream and Zircona - will broaden the appeal of the range still further."
To coincide with the launch, Karonia has also introduced a new 16 page consumer brochure which highlights some of the many creative applications of Mistral through a series of inspirational, lifestyle settings. The product range is also supported by a new website which was launched in late 2011. Designed to be simple to navigate, the site presents comprehensive and detailed information on the range in a series of short, easily assimilated sections.
Andrew told us that the Mistral range of 25mm solid surface solutions is available in the UK and Ireland via a network of six appointed distributors listed on the website.
The stand also hosted a display of brand new Gelcast kitchen sinks from Orello, in a number of different bowl formats.
T: 0845 6580 333
23rd March 2012