KBzine: the original kitchen and bathroom industry e-news - since 2002
13th April 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Baumatic joins forces with Galaxy in series of consumer competitions
The Baumatic brand is being strengthened further thanks to an exciting cross-marketing partnership with chocolate manufacturer Galaxy. The two companies are teaming up for a series of competitions appearing in several high-circulation consumer titles, across both magazine and online formats, including Womenandhome.com and Prima.
The competitions mark the nationwide launch of Galaxy's new probiotic chocolate drink, and will see Galaxy offering as a prize a month's supply of the drink, and Baumatic giving away a stylish retro-style fridge with a 4-star ice-box to the winner of each competition. The funky 50s-style fridge has an impressive A+ rating for energy efficiency, an adjustable thermostat and an auto fridge defrost function.
Baumatic is delighted to offer its retro fridges as a competition prize, as it helps to further cement the Baumatic brand in the public consciousness alongside the equally dynamic, respected Galaxy brand.
"Galaxy's chocolate probiotic drink launch is an exciting development for this sector of the market, and what better way to store the delicious drink than in a gorgeous, energy-efficient Baumatic retro fridge," says Baumatic chairman Enzo Balestrazzi. "This is a great marketing opportunity for Baumatic and we are confident it will help to strengthen the brand with the general public."
15th January 2010