KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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New brand launched: 'Trade' by Roper Rhodes
'Trade' is brought to you by the Roper Rhodes Group, the UK's renowned independent supplier of toilet seats, bath panels and bathroom furniture. As the name suggests, it aims to target trade customers and those consumers who are comfortable shopping in a trade counter environment.
The new brand will be available via trade counters nationally and delivers fantastic 'value' products at unbeatable prices. "We know this market wants great value. It's all about keeping it simple they just need to know what they are buying and what the specifications are," says Zoe Jones, Marketing Communications Manager.
Trade will deliver the same high quality customer service as you would expect from the Roper Rhodes Group from placing the order through to delivery. The new brand sets very high standards in design, manufacture and service, whilst offering continuity of supply on all products.
To support the launch of the new brand, an eight-page leaflet and a trade branded point of sale dispenser box will communicate the products and sales information.
The current product portfolio includes soft close thermoset toilet seats, a dual flush concealed cistern, bath panels, showers, taps, wastes and high gloss white bathroom furniture. trade intends to remain innovative and invest heavily in product improvement to ensure complete customer satisfaction. There are exciting plans to develop and further extend the product offer with more great value products, so watch this space.
15th January 2010