KBzine: the original kitchen and bathroom industry e-news - since 2002
16th March 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
New season, new year, new look Four Seasons
While 2009 will long be remembered for the economic downturn and the now infamous credit crunch, manufacturers such as Four Seasons, which explored new avenues and continued to invest in new products and its brand despite the tough times, are looking forward to what is hoped will be a much healthier year ahead in 2010.
"The Four Seasons brand has been going from strength to strength since it was acquired by Moores Furniture Group last year," says said Four Seasons (Product Manager) Andrea Denison. "With sales figures up and our number of retailers on the increase Four Seasons certainly bucked the trend in 2009. Despite tough market conditions the Moores Group recognised the Four Seasons brand as a valuable asset to add to its portfolio, enabling it to enter the independent kitchen retail market with a great deal of success from the outset.
"The key to success in this market is to never rest on your laurels and with Four Seasons we certainly don't intend to. 2010 looks to be a busy and exciting year for us, as we continue to move the brand forward and attract new business."
Despite the economic downturn business has been booming for Four Seasons over the past 12 months. This success is largely due to various incentive schemes the company has set up, such as the Star Reward scheme which rewards Four Seasons retailers who increase their year-on-year turnover with top prizes including holidays and cars. As one of the biggest promotions in the kitchen industry for some time, this scheme also helped to attract new retailers to the brand.
There are even more exciting developments ahead in 2010, as along with a raft of new products planned for launch, there has also been a huge investment in new photography helping to give a fresh, contemporary look to the Four Seasons brand and its products. This new look will be rolled out to all Four Seasons literature and the website during 2010.
T: 0845 127 5695
19th February 2010