KBzine: the original kitchen and bathroom industry e-news - since 2002
12th January 2018
BTCC season closes with success for Gorenje-sponsored driver
Andrew Jordan, the professional racing driver sponsored by Gorenje, finished the British Touring Car Championship season on a high after winning both the Independent Drivers' Championship and the Manufacturers'/Constructors' Teams' Trophies.
In a gripping race day finale at Brands Hatch, Kent, two weeks ago, Andrew overcame the terrible weather to win the Independent Drivers' Trophy, the first time he has in his career. As part of the Pirtek racing team, he jointly collected the HiQ and Independent Teams' trophy, while as a Honda driver he was in the winning group for the Manufacturers'/Constructors' Championship.
Andrew's state of the art Honda Civic from Pirtek Racing, which features the Gorenje logo on the front and tail wings, was highly visible throughout the ITV4 coverage of the day's races, giving the Gorenje brand excellent exposure over the course of the day. Gorenje has sponsored Andrew throughout the 2012 season, with its logo also appearing on the garage boards, hero cards, posters and race truck.
Andrew says: "For Pirtek Racing to win both the Independent drivers' and teams' titles is terrific. We are growing all the time as a team of people and have had to beat rival teams and drivers of real quality."
Bill Miller, Gorenje's Sales & Marketing Director, says: "We would like to wish Andrew many congratulations for his superb win as Independents' Champion. Gorenje has thoroughly enjoyed sponsoring Andrew and we have been very impressed with the visibility our brand has received as a result of the partnership."
T: 0208 247 3980
2nd November 2012