KBzine: the original kitchen and bathroom industry e-news - since 2002
9th March 2018
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Corporate membership is helping KBSA members beat the recession
Corporate membership of the Kitchen Bathroom Bedroom Specialists Association is proving to be a recession-beating benefit according to several corporate members who have voiced their support and urged other organisations to take up membership.
Malcolm Scott, corporate chair of the KBSA explains: "The main advantage to a corporate business of being a KBSA member is that it can increase their profile significantly and lead to an increase in sales, which is what we have found at Swift Electrical. Our sales to KBSA members have doubled since we started communicating with the KBSA's 300 retail members, many of which are among the top kitchen, bathroom and bedroom manufacturers in the UK.
"There are many opportunities to engage with the retailers. One example is the KBSA monthly e- newsletter which is issued to all members, free of charge, and features members' news. Corporate members can include details of new products and offers and target their message direct to the decision makers.
"This has proved to be of great benefit to our organisation especially as KBSA retailers must have their own showrooms. These are professional, upmarket showrooms, usually on high streets rather than industrial units and this is the ideal platform for us to display our products to consumers."
This is reiterated by Andy Wood, built in sales director of Hoover Candy Group who joined the KBSA earlier this year. He says:
"Hoover Candy became a corporate member during 2010 as part of a wider strategy for improving the quality of our display base within the UK. We feel that the Association includes members who have the type of showrooms that we want our brand to be presented in."
The strict monitoring performed by the KBSA is a big advantage to corporate members, as Simon Acres, sales director of Omega Plc explains:
"Our strategy at Omega is to always promote 'best practise' and we feel that the KBSA has clear guidelines on project management, deposit taking, guarantee issues and consumer complaint processing and is therefore a very effective vehicle for improving customer satisfaction."
Graham Ball, CEO of the KBSA adds: "The KBSA has worked hard to continually improve its offer and ensure that the benefits are particularly beneficial at a time when many businesses are under pressure.
"We have seen a substantial increase in new corporate members over the last few months with Hoover Candy, Beko, Aga and Fired Earth being the most recent."
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30th July 2010