KBzine: the original kitchen and bathroom industry e-news - since 2002
15th September 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Crosswater launches new suite of digital marketing tools
New brochure apps and interactive turning-page brochures for Crosswater Group are now available.
Crosswater, Bauhaus and Simpsons have launched a comprehensive range of Apple Brochure Apps available free of charge from iTunes Newsstand as well as a new line-up of page-turning interactive brochures on the company's group website.
This significant investment in new marketing media will be a real asset for both the trade and the consumer and is the result of a year-long research and commissioning programme.
Marten Baker, commercial manager for Crosswater explains: "The interactive brochures and brochures apps will be heavily marketed in consumer magazines and in store. We at Crosswater are extremely keen on modern marketing techniques and see both these initiatives as crucial in providing retailers with the very best sales tools, and the consumer with market-leading, 24/7 easy-to-understand product information."
Interactive Brochures (www.crosswater.co.uk) offer the following features.
- Product search
- Book mark single or multiple pages.
- Add, save and share notes on any page
- Download complete brochure as a pdf file
- Zoom in and out
- Single or double page view
- View thumb nail images
- Choice of three styles of page transition
- View full screen at the click of a button
- The interactive brochures can be used on desktop, lap top, tablet and Smart phones
Brochure Apps: (https://itunes.apple.com/gb/app/crosswater/id578280438?mt=8)
Crosswater, Bauhaus and Simpson's brochures are now available for iPads from the Apple Newsstand within iTunes. Each Crosswater brand catalogue app is conveniently broken down into manageable and logical product family sections.
Crosswater offers individual brochures for taps, showering, bathroom accessories and kitchen mixers. Bauhaus includes furniture, sanitary ware, basins, mirrors/cabinets and towel rails. Simpsons features enclosures, bath screens and wet rooms.
Within the app, users will find a tap-to-view link to the relevant website product page for immediate access to technical information as required. There are intuitive tools for simple navigation and a slider-bar to scroll through the catalogues.
Group Chairman David Hance enthuses: "The high quality on-screen image resolution gives outstanding definition to all our products, even better than our high-quality printed brochures. I can see a time, very shortly, when digital media and printed brochures will be used in equal measure, which will have a clear benefit for the environment and cost savings in print buying. We have already had great feedback from customers who are already using the Crosswater Apps for home presentations to end users and no longer need to lug around a boot full or brochures.
"Our own sales force is finding the apps great for slick sales presentations and product training and we are receiving a huge number of subscriptions from the Apple store."
8th February 2013