KBzine: the original kitchen and bathroom industry e-news - since 2002
14th May 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Electrolux and Zwilling give consumers the ultimate induction cooking offer
From 4th March to 27th May 2013, consumers who purchase an Electrolux Induction hob from the Inspiration Range in participating retailers will receive a FREE Zwilling J.A. Henckels TruClad professional pan set, via redemption, worth £165 RRP.
Almost half the chefs featured in the Michelin Guide in Europe use Electrolux equipment in their kitchens and induction hobs are becoming increasingly popular amongst professionals. Induction hobs are incredibly versatile, safe, clean and energy efficient, providing the user with freedom of space to cook anywhere within the induction zone.
The Electrolux InfinitePure induction hob will automatically adjust to the shape of pots and pans to provide quick and efficient heat. As long as the cross is covered, Electrolux hobs can accommodate any size of induction pan and with the bridging zone, steaming in a large fish kettle pan can easily be achieved. Electrolux's one touch DirectAccess rotary control sliders allow you to intuitively control heat levels quickly, easily and accurately.
"Our Electrolux Induction hob is incredibly efficient, very user friendly and very easy to keep clean and maintain at a high cooking standard," says Tom Kerridge, Double Michelin Starred Chef of The Hand & Flowers. "It helps keep the kitchen cool, but it does heat up very quickly which in turn proves to be very effective in keeping the standards of cooking and professionalism high, even in a prep kitchen environment."
Now you can use the tools of the trade with a Zwilling J.A. Henckels TruClad professional pans set featuring 18/10 stainless steel interior, aluminium core and magnetic polished stainless steel exterior. The aluminium core extends from the base up the sides of the pan so the heat is conducted evenly. This provides superior cooking performance and eliminates hot spots which can cause food to burn due to uneven heating. The TruClad pan set comes with the Zwilling guarantee.
The offer is available at participating Electrolux partner accounts.
Electrolux will be providing in-store POS and training demo kits for Electrolux trainers to communicate the many benefits of induction to customers. To request an in-store or Academy training session with an Electrolux product expert please contact your RSM.
15th February 2013