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6th October 2017
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Display & training opportunities abound for retailers with Bushboard's M-Stone quartz range
Bushboard is focusing an extensive merchandising package and training programme at retailers to underscore its pioneering new M-Stone quartz worksurface range that offers on-site installation - and which will enable retailers to effectively target the brand to its full potential at consumers looking for quality, design and value in quartz worksurfaces.
All of Bushboard's current Encore retailers have recently been merchandised with the new package but it is now being made available free of charge to retailers interested in getting involved with Bushboard's luxury offer in quartz and solid surface. Special display rates will be tailored individually for the retailers as part of the package.
The company has reconfigured its popular in-store display stand (pictured), measuring 1800 x 590mm to bring the M-Stone quartz and Encore solid surface brands together in one point of reference with pull-out samples and retail brochures. The stand can be wall mounted stand on the floor. A separate sample presenter case is also available for countertop display, together with the 16 page lifestyle brochure for the M-Stone range.
Technical advice and support is on hand from Bushboard's Customer Service Team who are experts in all of the company's worksurface ranges. The company is also offering free training days at its bespoke Training Centre at Wellingborough, where retailers and installers can expand their skills and knowledge of M-Stone. The courses run weekly and places can be booked by contacting 01933 232 272.
Says Stuart White, managing director:
"We have proved with our Encore solid surface brand that the market can be influenced by new materials, skills and thinking and we believe M-Stone will open up the same sales opportunities for retailers and installers to compete in the granite and quartz sector.
"We have done our research and invested in M-Stone to give it real traction. In these reduced times, it couldn't be better placed for delivering stylish design at a more accessible price point."
8th March 2013