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Support Independent Retailer month 2013
July sees the beginning once more of Independent Retailer Month - a campaign that has been supported since its launch by The Kitchen Bathroom Bedroom Specialists Association.
The aim of the campaign is to highlight the benefits of using independent retailers and their role in their communities, in addition to their contribution to the retail sector and their own local economies.
KBSA sales and marketing director Ruth Ward says: "We are delighted to be supporting this important initiative. In such tough economic climates, anything that re-invigorates the market and reminds customers of the benefits of independent specialist retailers, is welcome."
KBSA retailers will have access to a range of free logos and posters that they can use to promote the campaign in their own showroom. There will also be how-to guides and advice, all available from the Independent Retailer Month website. All this is backed up by national publicity generated by the campaign.
"We will be encouraging our members to actively participate and utilise all the support on offer," says Ruth. "Especially as the campaign will also be backed-up by a strong social media presence to ensure that it has the widest possible reach."
Independent Retailer Month is championed by the retail champion Clare Rayner and supported by many other organisations including the Federation of Small Businesses (and the British Independent Retailers Association.
T: T: 01623 818808
26th April 2013