KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
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Waterfront website wows the crowds
As part of its continued drive to upscale its brand identity, Waterfront Bathrooms, leading British manufacturer of quality bathroom brassware, has launched an exciting new 'flick-book' brochure on its revamped website. The website's fresh new look and use of the very latest hi-tech software adds further fuel to its go-getting marketing campaign.
Users can access Waterfront's very latest product lines by clicking on the brochure thumbnail on the company's home page. The brochure is a dream to browse through, with customers able to use the mouse to turn over each page as they would with a hard-copy brochure, accompanied by a satisfyingly realistic paper-rustle each time the page is turned. Advanced software makes this interactive brochure far faster to flick through than traditional online brochures, which seem clunky and outdated in comparison.
Website visitors who thumb through the pages of the brochure will be able to browse Waterfront's full product range, as well as stylish new ranges such as the boldly linear Blade collection, the organic curving lines of the Feel range and additions to the chic Kelly Hoppen ranges.
Paul Tanner, Head of Sales & Marketing at Waterfront Bathrooms, comments: "The savvy styling of the new website and pioneering online flick-book brochure are two exciting initiatives in our ongoing marketing campaign to translate this contemporary, aspirational brand to the user's online experience.
"We're confident that the sleek website design and interactive brochure will impress our existing customers and attract plenty of newcomers."
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10th September 2010