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28th January 2021

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Dave Button to head sales direction for Crosswater

Dave Button has joined the Board of Crosswater Holdings as Sales Director. Dave, who was with Ideal Standard for 25 years until 2011, joins Crosswater at an exciting time for the company. In his new position, he will take responsibility for the company's retail team and also spearhead the overall market development of Crosswater's value brand, Adora.

For the past two years, Dave has worked outside of the industry and successfully established a new UK business for a Scandinavian based organisation.

"David (Hance, Crosswater's Group Chairman) rang me earlier in the year and explained what was happening at Crosswater and the growth plans for 2013 and beyond. As my current remit was about complete and when Dave outlined a role for me, I jumped at the chance to return to the industry with such a dynamic business and a team that is so full of enthusiasm." says Dave.

"Crosswater sets the pace in terms of design, performance and customer service. The business is both quick to react to customer demand and proactive in creating brand new markets. I've watched what Dave and his team have achieved in the last ten years with great interest and I am delighted to be part of the next chapter."

David Hance, Crosswater's Group Chairman says "Our Crosswater, Bauhaus and Simpson's brands are well known. Adora however, has been growing steadily but virtually unnoticed. Dave shares our passion and brings a lifetime of sales experience which the whole Group will benefit from. Whilst his particular focus will be to develop Adora to its full potential he will no doubt be a great asset to the existing team of which I am immensely proud."

T: 0845 873 8840
W: www.crosswater.co.uk

17th May 2013