KBzine: the original kitchen and bathroom industry e-news - since 2002
21st July 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
New Whirlpool fridge freezer provides extra width and quality
Whirlpool has created the ideal food preservation centre for consumers in the form of its new freestanding WBA 4328 NFTS fridge freezer. Big and beautiful with plenty of storage space, this extra wide model with an 'A+' energy rating is a great energy and money saving proposition for the retailer and an excellent opportunity to sell up.
There is no excuse for unnecessary food waste in this capacious 71 cm wide combi fridge freezer, which protects all food items to ensure that they remain in perfect condition until ready to eat. The stylish unit is fashioned in the new Whirlpool Absolute aesthetic, with integrated handle and is ideal for the contemporary kitchen.
The clever Multiflow technology ensures that chilled air is constantly circulated around the fridge for better performance and improved food preservation, while the No Frost freezer eliminates the tiresome task of manual defrosting.
Another big plus is that the extra width on this generous model affords much more storage space in the fridge and freezer. Hygiene is also effectively addressed by an antibacterial filter to reduce unpleasant odours and the proliferatin of bacteria, aiding food protection throughout the fridge.
The WBA 4328 NFTS is easy to operate and a pleasure to use with its electronic controls and LED display. The LED lighting is an added bonus twice as much light than comparable conventional lighting systems and consumes up to 10 times less energy.
Dalia Haddad, Product Marketing Manager for Whirlpool says: "In one capacious and highly sophisticated unit, Whirlpool's WBA 4328 NFTS fridge freezer offers our consumers quality food preservation in a highly elegant aesthetic that is tailor-made for the contemporary sophisticated kitchen. Food preservation is now recognised as never before as a hugely important issue as consumers continue to waste or throw out food unnecessarily. Food hygiene is also a massively significant issue which we continue to address at Whirlpool with improving designs and technology."
Net capacity is 420 litres for the fridge and 138 litres for the freezer. Dimensions are H187.5 x W 71 x D 71.5 cm
T: 0208 649 5000
7th June 2013