KBzine: the original kitchen and bathroom industry e-news - since 2002
24th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Whirlpool launches new range of chest freezers
Whirlpool has added three new chest freezers to its extensive cooling portfolio, with capacious storage space (ranging from 200 litres to over 400 litres) for excellent preservation of frozen foods.
The three models cater for different space requirements, as well as offering valuable energy savings, and great selling opportunities.
The 'hero' product of the range, the WHE31352 F includes a massive net storage space of 311 litres, three large baskets and an excellent 'A++' energy rating.
This capacious freezer is a boon for those consumers who are serious about home freezing and buying their fresh produce in season, or grow their own, so that they have top quality food available throughout the year.
The model's impressive energy class means that it is economical to run and won't rack up alarming electricity bills. There is also the considerable advantage of patented Whirlpool 6th Sense technology, which enables the freezer's sensors to react to the changes in the temperature and conditions within and, using the Boost Mode, restore the correct balance automatically.
The model's great technology means that food freezes 30% faster than it would normally do in a conventional freezer, and that 30% less energy is expended. The WHE31352 F also effectively addresses the tiresome chore of defrosting, thanks to its Stop Frost technology. All the frost is collected in a special container, which takes just a couple of minutes to empty every two months.
Dalia Haddad, Product Marketing Manager for Whirlpool says: "Chest freezers remain the preferred option of consumers who like to buy their produce in season, or grow their own, and freeze large amounts of food for a constant all-year-round supply. This is a great selling point in itself for retailers. The new Whirlpool models offer a very generous capacity without using vast amounts of energy and running up huge electricity bills. The easy access to the large baskets and illuminated cabinet also means that our customers can reach their food easily and speedily whenever they need to."
Patented 6th Sense technology enables the freezer to sense changes in the temperature and conditions within and restore the correct balance automatically and the Fast Freeze function with automatic switch off, in case you forget. Other features include:
LED display and electronic controls for intuitive ease of use
Internal lighting to aid visibility
Rear rollers for ease of location and cleaning
Dimensions: H916 x W1180 x D698mm
T: 0208 649 5000
21st June 2013