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20th April 2018


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Wolf celebrates 10 years with Sub-Zero

Kitchen appliance company, Wolf, celebrates the 10th anniversary this year, of its successful partnership with Sub-Zero. With its pioneering technology and cutting-edge aesthetics, Wolf has become popular with aspiring at-home cooks, leading chefs, celebrities, designers and architects and has also starred in Hollywood blockbusters and TV programmes including Mr & Mrs Smith, Sex And The City, The Da Vinci Code, Along Came Polly, The Sopranos, Desperate Housewives and The Oprah Winfrey Show, to name but a few. The innovative and robust designs have achieved international status due to the advanced and easy to use technology. This ultimate control offers perfect cooking results every time whether it's boiling an egg or preparing a multi-course dinner.

By joining forces with Sub-Zero, Wolf has pushed the boundaries of appliance design, with patented intelligent functions that remain exclusive to Wolf and hand-built stainless steel appliances that stand the test of time. The extensive product line includes state-of-the-art dual fuel ranges, built-in ovens, warming drawers, microwave, extraction and integrated cooktops.

Wolf was originally designed for the professional kitchen in 1934 and its superior performance was refined over 70 years to cope with demanding commercial use. When it was acquired by Sub-Zero, the luxury refrigeration company, in 2000, its team used this expertise and knowledge and redesigned Wolf from the ground up.

Along with Sub-Zero, the two pioneering cooking and cooling brands have captured the luxury kitchen appliance market with products which offer professional results in the home and exceptional good looks.

In the last 10 years, cooking has gone from strength to strength and has become one of the nation's favourite past times. To mark its anniversary, Wolf looks at the current trends in food and its key influencers:
Top 10 trends in what food and drink we are consuming:

� Bacon
� Sushi
� Cupcakes
� Gourmet Burgers made with Kobe or Angus Beef
� Superfruits such as Acai, Pomegranate and Blueberry
� Oils, such as olive oils and truffle oils
� Whole grains, such as Kashi, polenta, risotto
� Artisan foods, particularly in breads, cheeses and dark chocolates
� Coffees, teas

Top 10 Flavours:
� Pomegranate
� Wasabi
� Cranberry
� Ginger
� Blueberry
� Hibiscus
� Bacon
� Green tea
� Dark Chocolate
� Mint

Top 10 Food Influencers:
� Organic foods
� Locavore (people that only eat locally produced food)
� Community Supported Agriculture i.e. allotments
� International Cuisines
� Food TV and Internet
� Food Safety on packaging and internet
� The Economy and subsequent shift to home cooking
� Fast casual restaurant concepts i.e. Byron
� Fair trade and Artisan concepts in bread, chocolates, cheeses
� Mobility/Social Media/Twitter notifications/Underground dining/Pop Up restaurants
� Mixology - the art and science of cocktails
� Culinary education via television, internet and books

Top 10 Food People:
� Food bloggers
� The local farmer
� Celebrity Chefs in general: Jamie Oliver, John Torode, Gordon Ramsay, Thomasina Miers, Nigella Lawson, Nigel Slater, James Martin, Antony Worall Thompson, Galton Blackiston and Aldo Zilli
� The home cook
� The local restaurant chef
� Food Critics

T: 0845 250 0010
F: 020 7858 3488
E: knightsbridge@westye.co.uk
W: www.westye.eu.com

17th September 2010

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